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AI Sales Agent

Every rep prepared. Every call coached.

Give reps the account context, approved answers, and next-step drafts they need before, during, and after every customer call.

Built for enterprise sales teams in financial services, healthcare, and technology.

Pre-call brief from deal context
CRMOpportunity record
CallsLast 3 recordings
ProposalsActive RFP
Meeting in 18 min: Discovery call with Sarah M. at Orion Tech — expansion deal, $420K ARR

Their Q4 goal is cross-team coordination. Last call surfaced procurement concerns about data residency. Competitor Loopio was mentioned. Lead with our EU hosting + audit trail story.

Gong call #47 Salesforce opp Competitive deck
FrameworkMEDDIC
StageDiscovery
RiskCompetitor active

Prep Time Saved

45 min → 2 min per call

CRM Accuracy

Auto-logged, zero rep entry

Follow-Up Speed

Sent within 4 hours, not days

Security

SOC 2 Type II certified

Prep that follows the deal

Every call starts with the context reps usually scramble to find.

Tribble pulls CRM records, prior calls, active proposals, and competitive intelligence into one brief. Reps see what matters, approve the follow-up, and keep the deal record current without rebuilding context by hand.

Where reps get time back

Reps should not spend the morning assembling context.

Tribble gives the team a cleaner path from call prep to follow-up, so sales time goes into the conversation instead of the CRM scavenger hunt.

  • Reps stop walking into calls cold.

    Auto-generated briefs cover the buyer, their pain, prior interactions, active proposals, competitive context, and suggested talk tracks.

  • Managers stop reviewing call recordings after the fact.

    Live coaching surfaces the right question, competitive response, or objection handle during the conversation — not in a retroactive review.

  • Ops stops chasing reps for CRM hygiene.

    Post-call automation updates fields, drafts follow-ups, assigns action items, and pushes deal intelligence back into the shared knowledge.

Before, during, after

From calendar event to closed-loop deal intelligence.

The agent works from deal context, methodology, buyer history, and approved knowledge, not just the call transcript.

01

Connect your deal stack

CRM, calendar, Gong, Slack, proposal history, and knowledge base feed the agent with deal context.

02

Receive pre-call briefs

Before every meeting, reps get a structured brief: buyer background, pain points, win themes, competitive risks, and a suggested opener.

03

Get live coaching

During the call, framework-aligned prompts surface relevant questions, objection responses, and competitive positioning.

04

Approve post-call actions

CRM fields updated, follow-up emails drafted, action items assigned. The rep approves — not types. Deal insights feed back into the shared knowledge.

"I need to know what they care about, what we said last time, and what our competitor just told them — before I pick up the phone."

What every enterprise AE is really asking for

Deal data stays controlled

Deal intelligence with the same trust model as your proposals.

Call recordings, CRM data, and competitive intelligence stay governed. The AI Sales Agent operates within the same permission, audit, and model policy framework as the full platform.

Salesforce HubSpot Gong Clari Slack Microsoft Teams Google Calendar Outlook

Deal Context

Briefs cite what informed them.

Reps can see which CRM records, calls, and documents shaped the pre-call brief.

Permissions

Access rules carry through.

Competitive intelligence and deal data respect role-based access controls.

Approval

Reps approve before it sends.

Follow-up emails, CRM updates, and action items require rep confirmation before execution.

Model Policy

No training on your calls.

Call recordings and deal data are not used to train shared models.

Find the admin drag

Measure the cost of unprepared calls and manual follow-up.

Estimate how many hours your team loses to call prep, CRM updates, follow-up drafting, and internal handoffs.

See the selling time your team is losing to admin. Estimate time recovered from automated prep, post-call CRM updates, and follow-up drafting, then decide whether sales agents should connect into proposals and the knowledge base.
Calculate sales agent ROI
Rep count How many AEs, SEs, or account managers run external calls.
Weekly calls per rep Discovery, demo, negotiation, and QBR meetings.
Prep time per call Minutes spent hunting CRM, reading transcripts, and building context.
Post-call admin CRM updates, follow-up emails, action items, and internal handoffs.

Before rollout

Questions buyers ask before they trust an AI sales agent.

Is this replacing my conversation intelligence tool?

No. The AI Sales Agent connects to Gong and other CI tools. It adds pre-call intelligence, live coaching, and automated follow-up on top of what conversation intelligence already captures.

Can reps override or edit what the agent generates?

Yes. Every post-call output — CRM updates, follow-up emails, action items — requires rep approval before execution. The agent drafts; the rep decides.

How does it know what to coach on?

It uses your configured methodology (MEDDIC, SPIN, Challenger, or custom), the deal stage, buyer signals from prior calls, and competitive intelligence from your company knowledge.

Does it work for technical sales and SEs?

Yes. Technical sales briefs include architecture context, prior security questionnaire answers, product capabilities, and competitive differentiation relevant to the evaluation.

Use an upcoming call

Bring a real meeting. We will show the brief the agent builds.

Pick an upcoming call. We will pull the deal context, generate the pre-call brief, and show how post-call automation works on your data.

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